Wednesday, August 5, 2009


What do they do in their day?

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This is a great interactive graphic that takes information about what a person (In the US) does each day. The graphics is activity vs age and time with a wide breakdown of age, race, and employment based groups. This is very cool!

Click on the section on the graph to have a detailed breakdown of the demographic. It is interesting to look at the demographics for the 15-24 year old group and the amount of time on computer. Since this is obviously a very broad snap shot and encompasses the “digital natives” and potentially those on the other side of the digital divide. The percentage is lower than I would have expected.

The graphic breaks down by the following categories:

Everyone, Men or women
Employed or unemployed
White, black or hispanic
Ages 15-24, 24-64, 65+
Education – high school, bachelors degree or advanced qualifications

Children – No children, 1 or >1 child

Activities are broken down into categories including:
eating
shopping
working
household activities
relaxing & thinking
TV & Movies
Socializing
Personal care
Sleeping
Sports
religious activities
travelling
other activities



This is the Interactive graphic from the NY Times

http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html?